It's surprising, with so many tourists in central Rome, that the competition for diners is so fierce. Nearly all eating establishments have a host or hostess stationed out front beside an oversized menu, greeting all who stroll by. Enticing hungry travelers is as much a game as it is a business. Fresh mushrooms (funghi freschi) appear to be a source of great pride as elaborate street front displays showcase the day's selection.
A very delicious picture indeed, great capture. And unfortunately all people these days tries to collect money in whatever way they can. Personally I boycott all churches and tourist attractions that charges for snapping a few pictures.
This business of paying to take photos is new but prevalent. Last summer when I was in Santa Fe, many shops and museums were posted with the price to take photos. Also, in a recent visit to Cambria, I asked if I could take a photo and was told promptly NO!